Clovis Business Owner Brings "Jazzy Snaps" Snap Jewelry to Central Valley

When it comes to being fashionable, especially on a budget, step one is to stick to a basic wardrobe of staples in your favorite solid hues. Step two is accessorize, accessorize, accessorize!

There is no better way to accessorize than with jewelry. A bold statement necklace can give an outfit one look, while a dangly pair of earrings can create another. But, thinking back to that pesky budget, all that bling—even if it’s just costume jewelry—can add up.

**Jazzy Snaps owner Joyce Purcell with her display of snaps in the Old Town Clovis Avon store.**

That’s why Clovis shop owner Joyce Purcell decided to bring snap jewelry to the Central Valley. Her line of accessories, called Jazzy Snaps, features necklaces, bracelets, rings, and earrings with interchangeable snaps—or jewels—so you can buy one leather, silver or gold-plated piece for around $20 and completely change its look with $2 to $5 snaps in a variety of colors and styles. Plus, there are two lines of the snaps—standard and mini.

“You can look like the Queen of England without breaking the bank,” says Purcell.

The snaps are perfect for fashionistas who love to pair jewelry items with each outfit because it not only saves them money, but allows them to design their own pieces.

“Everything looks like it has a hole in it, so what you do is select the jewelry that you like and then you come over to the trays and you decide how you would like to design it by snapping these in. You can take the snaps and use them in your necklaces, rings, bracelets, and earrings,” Purcell says. “They are all interchangeable so the customer not only gets to design the jewelry that they want to match their style or their outfit, but they get a lot of use out of their jewelry.”

Snap jewelry also travels well.

“One of my customers came back from a cruise and said some lady asked her how many cocktail rings she had, but she just had one and bought a ton of snaps to match all the outfits she had packed. So they are wonderful for travel.”

Purcell fell in love with snaps several years ago when she traveled to the east coast. She found the jewelry for sale at a boutique and had to have it. It was so fun, she wondered if the trend had made its way to California, but after some research discovered there wasn’t a market on the west coast. After further research, she launched her business, Jazzy Snaps, online and began selling the snaps at local events like Glorious Junk Days and ClovisFest.

Now, four years later, she finally has a brick-and-mortar space in the Old Town Clovis Avon store.

“I’ve been spending the last few years educating people and in the meantime also engaging with two boutiques that are authorized retailers in Visalia [Chelsea Street Boutique and Boutique 1422] and I’ve been trying for a long time to get into Old Town Clovis,” Purcell says.

Finding the spot in Old Town Clovis occurred by pure happenstance, Purcell says.

“I was out with a friend and saw this spinner [display case] and I was doing a very large show at the Tulare Fairgrounds so I needed a couple of those and they were for sale, so I popped in and talked to the owner of Avon store.”

Given that the display cases were on sale and she saw Xena Rose Boutique moving in, she wondered if Avon was going out of business. When she inquired, she said the owner said he was simply renting out the Xena Rose spot and a second spot within the store. That’s when Purcell decided to show the Avon store owner her jewelry.

“I told him I would love to rent this space and he said it sounded great: jewelry, clothing, and beauty products all in one store. Perfect! I lucked out and got this perfect space in the center of Old Town Clovis.”

With a retail location in Clovis, Purcell says area customers can now get their own designable jewelry pieces in a snap.

“It is very practical, it’s economical, and it’s a ton of fun.”