It seems that every culture has it’s own version of some yummy goodness wrapped in dough. There are burritos, gyros, egg rolls, calzones, and even hot pockets! Haha, just kidding. I don’t think hot pockets count. Anyway, another dough filled goodness is a bierock!
The first time I ever had a bierock was when I was young, and my step-grandmother had made some. I remember liking them so much, that I tried to make some of my own after I got married. That’s the thing about me, I think I can make anything. (Turns out, that’s not really the case… Especially tonight’s dinner. But hey, I always try!) My version of a bierock were meh, and I haven’t made them since. However, I’ve had some delicious ones from the fair, a church I use to attend, and….The Berrock Shop!
I thought I had been to The Berrock Shop before yesterday, but apparently I hadn’t. I guess since I’ve driven by it a million times, I just thought I’d been inside. Silly me. So, when I was at a standstill as for what to make for dinner last night, I decided to stop off and get some bierocks.
The Berrock Shop has been around since 1977. It was originally off of Clinton and Weber, but is now located on the NW corner of Bullard and West. Now, this might be the time where you are noticing that The Berrock Shop is spelled differently. I didn’t even noticed it was spelled this way until I was typing in their website, and couldn’t find it. Once I noticed my spelling error, I then realized why I couldn’t find them on Facebook! I’d been typing it in all wrong! Duh! I also was unaware that there was a reason behind the difference in spelling. Here is the meaning behind it.
“It’s true, The Berrock Shop is spelled differently. Back in 1989, when we purchased the restaurant from two elderly ladies with an awesome recipe for bierocks, we asked them the same question. In fact, at the time there were a couple of other bierock places in town, with the third spelling, “beerock.” You see, back then, “beerock” though incorrect, was actually the most widely accepted spelling for this beloved Russian-German favorite.
The ladies who originally started The Berrock Shop decided to spell their restaurant, “berrock” because they felt it was more phonetically correct…closer to the actual pronunciation. In addition, they wanted to distinguish themselves from their competition.
Through the years, the public has become more educated about bierocks, and now the correct spelling is more prevalent than ever. But when we took over The Berrock Shop, we didn’t dare change what the two ladies had begun back in 1977…and as we discovered after almost thirty years, as long as you make great bierocks, people don’t care how you spell them…and the rest, as they say…is history.”
If you’d like to read more about their history, check here.
So what makes The Berrock Shop stand out? Well, a couple of things. Their bierocks are authentic. They are made daily, by hand. Also, when you enter the restaurant, you instantly get a family feel. The restaurant has the ambiance of a coffee shop, or family diner. When I walked in, there was a cozy welcoming I received. In looking at their menu, I noticed that they serve much more than just bierocks. They have chicken pot pies, burgers, specialty sandwiches (BLT, hot pastrami, french dip, BBQ beef….), deluxe salads, side dishes/salads, and desserts (cookies, rice pudding, fruit turnovers). Oh, and of course they have bierocks! Aside from the traditional bierocks, they also make BBQ beef, Mexican, and breakfast bierocks. You can eat in, or order for take out. They have their menu available online, but there are more options if you look at their paper menu.
I can’t wait to go back. My grandpa is anxious to try some of the different filled bierocks. I’m anxious to try the turnovers and breakfast bierock.
I think a lunch date is in order! Anyone want to join me?! 😉
The Berrock Shop
2016 W Bullard
Fresno, CA 93711
439-0402
Hours
Monday-Friday 7:00-8:00, Saturday 10:00-8:00
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